SUMMER IN THE CITY: SWEDISH DESIGN DUO HJÄRTA SMÄRTA

SAMIRA BOUABANA + ANGELA TILMAN SPERANDIO of HJÄRTA SMÄRTA. Outside of the
Art Directors Club on West 29th Street, New York City.

Samira Boubana and Angela Tilman Sperandio are the two astute Swedish graphic designers behind
Hall of Femmes, a series of very well-designed and produced volumes on key women art directors and designers. The dynamic design team, also known as HJÄRTA SMÄRTA, was in town recently, 
clad in cool summer whites to present four books from this series at the Art Directors Club of New York. Interestingly, so far each volume highlights the career and work of an American woman:
Ruth Ansel, Lillian Bassman, Paula Scher and Carin Goldberg.

Added bonus at the Art Directors Club event: legendary art director Ruth Ansel, in person! She’s the art director responsible for putting that hot pink circle cut out of paper around Jean Shrimpton’s head on a photograph taken by Richard Avedon for what was to become an iconic Harper’s Bazaar cover from 1965. (You may see the Harper’s Bazaar cover, along with other excerpts from the book and stellar examples of her work here: ruthansel.com.) During the course of her illustrious career, she also served as art director at The New York Times Magazine, Vanity Fair and Vogue, amongst others. 

The volume on Lillian Bassman is also of particular interest, as books on her work are few and far between. Seeing her early design work in this volume only serves to prove that her fantastic eye and sensibilities know no bounds, from designer to photographer: beginning back in the 1940’s with her stint at Harper’s Bazaar, under the reign of the great Alexey Brodovitch through the here and now, with her stunningly beautiful photography work. 

Notable talents Carin Goldberg and Paula Scher, representing the next generation in the world of graphic design, round out the series, with additional volumes planned for the near future. 

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